A PERFECT SYNERGY OF ART AND FASHION

(Saju Nair - Dubai) On the 8th of February 2020, the luxurious ambience of Cube @ Central Park Towers, DIFC set the stage for an electrifying evening where alluring models gracefully presented themselves adorned with inspiring attires, strikingly designed and tailored by incorporating magnificent art works on to the fabric with cool and vibrant colors to guide the massive crowd gathered at the venue to an astonishing world of modish couture.

Moment from the event
Moment from the event

Fashion shows are now prevailing and are being conducted at various levels by individuals and brand houses to promote different products with a perspective to find ourselves in models and to visualize true beauty which procures an experience for clients to admire and to aid them in the selection of their desired product. 'The Couture of Art' stood apart from normal shows as this was an event curated by the legendary Peter Gressman in collaboration with two fabulous and inspiring artists from The United Arab Emirates. This event displayed a perfect assemblage of art and fashion wherein the striking artworks of renowned artist, Ms. Petra Kaltenbach were intriguingly designed, aligned and printed on full flowing fabrics of smooth silks by the most admired fashion icon, Ms. Tanya Ashraf. The seventeen artworks of diverse themes of Pomegranate, Cupid, devotion and the constant game of passion and love represented by blood and pistols formulated in the imaginations of the German Artist, Petra Kaltenbach, beautifully portrayed on blank canvases with vibrant backgrounds, displayed at the venue, bestowed an amazing experience upon the crowd gathered.

Ideas are derived and successfully executed when the people involved in its creation wholeheartedly enjoy the best of their relations and start processing and visualizing in similar wave-lengths. The collaboration between this trio has been so strong and bounding, and this is one of the key ingredients that captured the fruits of success for this event. Mr. Peter Gressmann, Art Historian, Art Critic, Art Dealer and founder of artforumuae had designed this project months back and has worked in close knit collaboration involving artists and the designing team of Roxx Fashions to unleash a magical evening, which has now taken over the headlines as the latest success of the art and fashion industry in the region. The well-lit and spacious venue complimented with stunning external views including the proximate sight of the world's tallest skyscraper, 'Burj Khalifa', and other major landmarks has further enhanced the luxurious ambience of the evening.

The event commenced with the onset of the welcome speech by the curator of 'The Couture of Art', Mr. Peter Gressman, followed by the inaugural address by His Excellency Peter Fischer, Ambassador of the Federal Republic of Germany who graced the event alongside his wife, Ms. Maria Del Carmen. "I enjoyed the collection launched by the unique collaboration of Tanya Ashraf and Petra Kaltenbach. Tanya's classic trendy cuts and elegant fabrics together with Petra's bold colors and prints combine to create a stunning effect. These magnificent rich garments are full of life and enjoy. They will leave a strong impression anywhere. It was pleasure to take part in this show." Says His Excellency Peter Fischer.

Ms. Sultana Kazim, a renowned fashion designer, an artist and Representative and Coordinator for The Museum of America's has enlightened the evening with her inspiring maneuver of walking the ramp in an elegantly designed attire by Roxx Fashions which has indeed gifted a stunning experience to the gathering. Having decades long of experience, staged in numerous art and fashion related gatherings in UAE, and abroad, Ms. Sultana felt that this event truly surpassed her expectations and she says "All the praises have been paid already for this. Remarkable event by my illustrious colleagues but for me it will always remain a most memorable one. After being in the fashion industry for 6 decades, always assuming the role of the fashion designer, making sure everything' s in sync, all minutely perfected. I was asked if I would please adorn one the Roxx's kaftans and go in front of the audience as a model! A model? Really? Tanya you can't be serious, oh yes she was! I love a challenge! The rest is history."

Moment from the event
Moment from the event

Eminent personalities from the art and fashion industry gathered at the venue to experience the magical evening along with hundreds of art enthusiasts, which has evolved 'The Couture of Art' into a scintillating and delightful event that turned into a grand success.

Moment from the event
Moment from the event

Graceful models set the ramp on fire with their rhythmic catwalk in elegantly tailored outfits portraying the brilliance of art and fashion by the gorgeous duo Ms. Petra Kaltenbach and Ms. Tanya Ashraf. The crowd was indeed taken aback with amazement by the little model 'Dana Al Ansari', a 4-year-old Emirati child who possesses the greatest enthusiasm and courage in presenting herself in an elegantly created gown which has beautifully fitted her, making little Dana the shooting star of the evening.

Achieving milestones is not that easy, this requires courage, commitment, dedication and passion, and the success of Petra Kaltenbach as an admired artist is a combination of all those values and the ability to think and act differently. The concept of creating artworks which are suitable to be chosen as subjects for a fashion designer has gained large appreciation with this event. "As a great friend of beauty, I am always impressed by the wonderful location 'THE CUBE' / Central Park Towers / DIFC. The elegant, snowy white marble hall not only supports my art in a wonderful way, but also gave the fashion show a breathtaking effect. Tanya and I have put a lot of work and passion into the artworks (that I created especially for Roxx) and the fashion line. And, I feel, we achieved a very excellent result. The core theme of my art is transformation, so it is particularly exciting for me to see how my pomegranates are transformed from the 2-dimensional to the third dimension to wearable art. Tanya is a very talented fashion designer who not only understood how to integrate my art, but also retained her own style. This evening was a great experience for me and left a promising future. I felt that the invited guests went home much enriched." Says Petra Kaltenbach.

It is not that easy to articulate the power of fashion through words and it needs immense courage, patience and an ability to foresee the demands of the user and moreover, strong confidence in yourself and in what you do. Ms.Tanya Ashraf is an Ajman based fashion designer from India who has started her career as a model and her ability to evolve and to think differently has helped her in fulfilling her dream of having an identity of herself in the fashion industry. The continuous acceptance of her ideas and creativity opened up new arrays of opportunities, which resulted in the establishment of her own fashion brand called ROXX Fashion, in 2006. This was one of the major milestone in her career as today this fashion icon has entrusted her prominence in the industry, which is very competitive, as their chic couture is one among the best and most admired fashion lines.

Organizers of 'The Couture of Art' extended their gratitude and appreciated Ms. Susan Miklosa, Marketing Manager of Central Park Towers, for providing all the necessary amenities and uninterrupted services to host this event, which has aided in gifting a blissful experience for the visitors.

Moment from the event
Moment from the event

On behalf of IlTelevisionario2, my sincere gratitude to the curator and the artists for inviting us to be a part of this great evening, which will surely be cherished down the lane and we tender all our best wishes for the shows to come.

Cheers!