ENGRAVED IN HISTORY

19.08.2021

(Saju Nair - Dubai) The art industry in The United Arab Emirates is back on track after a considerable slowdown due to the pandemic and it is really fascinating to witness how the galleries in the UAE have utilized this period to come up with innovative and inspiring concepts with an aim to broaden the horizon of art. In The United Arab Emirates, the art industry witnessed the launch of a coffee table book by associating with various well acclaimed and emerging artists of different nationalities. A well-known author and the CEO of DECOM Designs, Mr. Vikas Bhargava has published several books that have received immense appreciation from the world of literature. The rising popularity of the art industry in the UAE has prompted Mr. Vikas to design a new concept that portrays a range of vibrant and vivid styles in art along with brief introductions of some incredibly talented artists in the form of a coffee table book. Choosing the right partner is a key factor behind the success of any venture and it was Ms. Sonal Purohit and Dr. Romit Purohit, founders of The Paintbrush Art Community, who came forward to join hands with DCOM Designs to give life to a wonderful book that is unique and aimed towards promoting artists in the region and abroad. 

Moments from the event

The inspiring concept brought to light by Mr. Vikas Bhargava was then supported by Ms. Sonal Purohit the curator and the founder of TPBAC as they took the lead in selecting the artists from the numerous entries they received ever since the declaration of this concept on their social media handles. The concept was fairly new to the art industry in the UAE and hence, the news was received with great enthusiasm, consequently, as the days flew by, the number of participants began increasing steadily. A total of 70 artists who were featured in this book were also felicitated with the participation in various other events organized by DCOM Designs and The Paintbrush Art Community during this period. The book titled 'Art & Artisans Next to you' is designed to provide a larger exposure for the artists and to help them reach out to potential clients. As per the organizers, the book will be at notable places of various counties such as Embassies, Associations, Prominent Business houses, Builders, Architects, Galleries, Interior Houses, Malls, Museums, Tourist Places, Government Houses, Ministries, Schools, Colleges, and institutes. In addition to this, the active involvement of Rex Interiors will also play a vital role in promoting the artists through their upcoming projects.

The concept designer and the author of 'Art & Artisans Next to you', Mr. Vikas Bhargava gave us a little insight into his journey and he says, "I have been into advertising and the media industry for the past 28 years, we have worked on numerous accounts, created more than 170 Ad films and we have been fortunate to receive some prestigious awards from this industry that has always pushed me to achieve new horizons. We started DCOM designs in 2010 and was largely engaged in organizing Events & Exhibitions in the Middle East and in the past 11 years, we have launched many Brands like Baldessarini, Marco Azzali, Saucony Shoes, Brother, Tilda Rice, Daihatsu, Suzuki, Honda Bikes, Honda Engines, Al Yousuf Motors, Geekay Games, Outlet Mall, Motorol Lubricants, Regal Oils, SATA, Somalia Airlines and Nishat Linen to name few. Currently after the successful launch of collector's Edition Coffee table book 'Most Iconic NRI's of the UAE' in 2018 and 'ICONS Next Gen' in 2019, 'RBPG 2019', 'Pearls of Rajasthan in the Middle East (2020)', 'Angles on Miniature' (photography book), 'Icons of Maharashtra' and today we have taken a new dimension in art by launching this book 'Art & Artisans Next to you'. I also have a couple of ongoing projects and we will be launching the books titled 'Lions of Punjab' and 'The Titans of Africa' soon." 

Moments from the event

The Paintbrush Art Community was founded in 2019 by Dr. Romit Purohit and Ms. Sonal Purohit and they marked their launch by conducting a live painting session in coordination with various artists and had plans to conduct many more events with the mission to support the artists. Unfortunately, the COVID19 crisis turned the world upside down, and suddenly, everything started to change at a rapid pace. Galleries were forced to cancel their schedules to maintain a safer environment and all physical events had to be stopped temporarily. Despite these obstacles, TPBAC continued to ensure its presence on online platforms as they conducted numerous virtual exhibitions and live art talks that kept the artist community occupied through the period of the pandemic. As we all know, UAE has strategically countered the spread of COVID19 and has successfully managed to bring down the curve, consequently, there were certain relaxations allowed for organizing social gatherings and this moment was rightly utilized by Mr. Vikas Bhargava and the founders of TPBAC as they grabbed this opportunity to unveil their book 'Art & Artisans Next to you' followed by an art exhibition titled 'Freedom' curated by Sonal Purohit.

Moments from the event

The launch of the book 'Art & Artisans Next to you' and the opening to 'Freedom' a group art exhibition curated by Sonal Purohit was unveiled on 7th August 2021 at the Holiday Inn Hotel in Al Barsha, Dubai wherein distinguished personalities from different walks of life graced the event to appreciate the efforts of DCOM Designs and TPBAC and also to admire the glorious creations displayed at the venue. The concerns of artists who were unable to attend the physical event due to travel restrictions were addressed by providing a zoom platform that was streaming live from the venue along with live streams through various other social media handles. The success of this special evening was indeed a testimony of their passion for art. A journey the artists and the organizers walk hand in hand and needless to say that it is their passion, hard work, determination, and commitment that created this beautiful event which will surely be cherished by many down the lane.

Artworks exhibited @ 'Freedom'

Dr. Bu Abdullah - Chairman, Bu Abdullah Group of Companies, Dr. Jamil Ahmed, Founder and Managing Director - Prime Healthcare Group, Mr. K. Kalimuthu - Consul, Trade & Finance Indian Consulate, Dubai, Dr. Jitendra Matlani - Chairman of FOMP Group and Vice President World Book of Records, Dubai, Mr. Anis Sajan - Vice Chairman, Danube Group, Ms. Ruby Sajan - Socialite & Philanthropist Danube Group, Dr. Mustafa Saasa - Chairman Raj Group of Companies, Mr. Harmeek Singh - Founder & Chairman of Plan B group, Mr. Sanju Kalam - CEO, Rex Interiors & Group of Companies, Ms. Roxana Jaffer - Author, Hospitality Consultant, Ms. Mitun De Sarkar - Founder of Simply Healthy Foods, Mr. Shivam Sharma - CEO, Vanity Kart, DMCC, Mr. Kesar Kothari - Chairman ELFIT Arabia. , Mr. Rahul Duragkar, Chairman EMITECH Group, Mr. Ahmed Al Awadhi - Eminent Emirati artist, and Mr. Peter Gressmann - Founder of artforumuae attended the event along with participating artists and other guests.

Artworks exhibited @ 'Freedom'

Mr. Rizwan Sajan - Chairman & Founder of Danube Group, Shri Dinesh Kothari - Founder & Vice Chairman, Delhi Private School, UAE, Dr. Sana Sajan - Director, American Aesthetic Medical Center and Mr. Bakhodir Yuldasev - Director / Producer Hollywood were also scheduled to be a part of this event, unfortunately due to personal reasons, they were unable to physically grace the event but they ensured that their wishes were conveyed to the organizers and participating artists

Artworks exhibited @ 'Freedom'

The official launch of the book 'Art & Artisans Next to you' and the opening of 'Freedom' art exhibition was hosted by a renowned artist, Prabitha Rajesh and the evening commenced with the national anthem of both UAE and India sung by Mr. Carwan Khurshid. During the course of the event, the distinguished guests expressed their acceptance and appreciation for the efforts taken by Mr. Vikas Bhargava, Ms. Sonal Purohit, and Dr. Romit Purohit in their short speeches. A Live painting by the acclaimed artist Sugat Priyadarshi amazed the gathering and the beautiful artwork was later gifted to Ms. Mitun De Sarkar - Founder of Simply Healthy Foods who was fortunate to be selected in the lucky draw which was conducted at the venue. Mr. Anis Sajan who is popularly known as Mr. Cricket due to his role in promoting cricket in the UAE was also gifted a portraiture of himself created by Sugat Priyadarshi. Veteran Indian artist and a popular name in the art world, Mr. Anjini Prakash Laitu expressed his gratitude to Dr. Jamil Ahmed, Founder, and Managing Director - Prime Healthcare Group by gifting one of his splendid abstract creations. A short dance sequence was also performed by the doctors of Gulf Medical University that truly enthralled the gathering. The dance sequence was a pleasant surprise and the story the dance conveyed was extremely emotional and powerful. This event also witnessed a goodwill gesture by Dr. Jitendra Matlani - Chairman of FOMP Group and Vice President World Book of Records as he presented the World book of records certificate to Dr. Jamil Ahmed acknowledging his enormous contribution to the healthcare sector especially during the pandemic period and Veteran Indian Artist, Mr. Anjini Prakash Laitu for his commendable contribution to the art world.

Curator of the event and founder of TPBAC, Ms. Sonal Purohit penned down her gratitude in this book and she states, "Words are inadequate to express my admiration and gratitude for each of the featured artists from the globe who are captured in this first of its kind coffee table book for 'Arts & Artisans Next to You' and when I was asked to curate this book, that's a feather in my cap. It is my pleasure to be associated with this intricate and deep thought book about art & artisans. When Vikas Bhargava, CEO of DCOM Design Co. FZE, discussed this concept, I was apprehensive but today, we are proud and enthusiastic for the outcome and in line for the next edition. A special thanks to my husband, Dr. Romit Purohit, for believing in my passion and commitment towards art, and encouraging me to be a part of it. Above all, to each and every artist featured in this coffee table book, I have something to say, "Thank You to all the gifted, talented, and skilled artists from the globe for believing in us and having faith within for this concept. Today we stand as a family of art & artisans. This book would not have been possible without the wonderful works showcased in it. I am indebted to the core. My heartfelt gratitude to all those messages and wishes that made this beautiful dream a reality. I would like to mention that the journey of art to me came with the inheritance and persuasion of my father and mother. That belief, today is a canvased into a coffee table book, which shall be one of its kind and a benchmark in the world of art and artisans."

Artworks exhibited @ 'Freedom'

All the artists featured in the book 'Art & Artisans Next to You' who were present at the venue were honored by the distinguished guests and as a spectator, like many others, it was evident how proud and joyous the artists were as they stepped on to the stage to receive the beautiful book and a generous gift from Hezire who was also one among the sponsor for this event. After the book launch, the evening continued with the opening of 'Freedom' a group art exhibition curated by Ms. Sonal Purohit. Around 21 artists who are featured in the book along with 15 other artists exhibited their magnificent artworks at the venue. To be precise, 55 artworks that depicted the various emotions of life, stunning landscapes, carefully yet elegantly designed Arabic calligraphy, highly technical works of various styles of cubism, still life works in vivid mediums, elegantly created metal carved artworks, disciplined construction of nail and string art, traditional Indian art forms, artworks incorporating modern technology and many more occupied the venue gifting the visitors with a truly memorable experience. The guests present were later guided through an art tour in which each artist got the opportunity to narrate the story behind their works along with a detailed explanation of the styles and techniques used. The splendid artworks of six-year-old emerging artist, Shanaya to the 81-year-old artist, Anjini Prakash Laitu, shows that art is a form of expression regardless of age or generation. 

Artworks exhibited @ 'Freedom'


 

Moment from the event

To conclude, it was indeed a great evening and suffice to say, this event will be engraved in the history of art and literature. I, Saju Nair along with the founder of TV2, Ms. Alessandra Giorda congratulate Mr. Vikas Bhargava, Ms. Sonal Purohit, and Dr. Romit Purohit for giving life to a mesmerizing event.

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