"LE CUBISME" A VIRTUAL ART EXHIBITION BY ART4YOU GALLERY

27.07.2020

(Saju Nair-Dubai) Virtual exhibitions are now increasingly becoming a common phenomenon in the United Arab Emirates ever since the intrusion of the COVID19. UAE hosts dozens of art galleries and all of them have been conducting many inspiring events giving artists across the globe an opportunity to spread their wings and to explore their creativity.

ART4You gallery is one among the leading galleries in the UAE who has a large number of fan following from across the globe and they have always ensured introducing new concept for every event they curate. Having decades long of experience in the art industry, the founders of ART4You Gallery, Mr. Rengi Cherian and Ms. Jesno Jackson has given life to numerous exciting events so as the art fraternity with great enthusiasm and energy receives announcement of all new events by them. The themes assigned by the gallery always gives a challenge for the artist to learn and explore new avenues that also helps to enhance their creativity resulting in the creation of some magnificent artworks.

One such virtual art exhibition took place on 18th July 2020 titled 'Le Cubisme' that was curated by Jesno Jackson, founder of ART4You Gallery. 71 splendid artworks by 32 extremely talented artists from 15 nationalities ornamented the walls of virtual gallery that gifted a mesmerizing experience to the art world. Each of these artworks were arranged beautifully giving equal importance to all participating artist in a user-friendly manner, wherein the virtual visitors are given the opportunity to learn more about each artwork with a simple click on the desired painting. 

Artworks displayed @ ‘Le Cubisme’
Artworks displayed @ ‘Le Cubisme’

'Le Cubisme' an art exhibition, which is a collection of splendid artworks following the pattern of Cubism, was inaugurated by Prof. Abdul Qader Al Rais - multi award winning Emirati artist noted for his phenomenal abstract art which combines geometric shapes with Arabic calligraphy. Prof. Abdul Qader Al Rais has also been instrumental in the designing of new brand logo that represents The United Arab Emirates. Prof. Abdul Qader Al Rais being an inspiring personality and a strong advocate of art has inspired many artists and his presence in 'Le Cubisme' was a proud moment and an honor for all those, who graced the opening ceremony in Zoom meeting. In a short statement during his inaugural address, the chief guest congratulated the ART4You founders and all participating artists for hosting a great show that  has indeed raised the benchmark of success. Even during his busy schedule, he ensured his presence throughout the event and was seen to be very enthusiastic while each artist was describing about his/her respective creations that were displayed. All participating artists got the opportunity to introduce their artworks in front of the large online gathering. It was indeed fascinating to experience the interpretations of their works, and the thought processes of the artists during the making of their creation.

Inaugural session of 'Le Cubisme' was also graced with the presence of distinguished personalities from the art industry like Eminent Emirati artist and entrepreneur Mr. Ahmad Rukni AlAwadhi, internationally acclaimed artist Ms. Nada Al Barazi, Veteran Indian artist Mr. Anjini Prakash Laitu and Founder of iltelevisonario2 Ms. Alessandra Giorda. Curator also ensured an interactive session during the show that has indeed made the evening very special for the artists, guests and the audience.

Participating artists @ ‘Le Cubisme’
Participating artists @ ‘Le Cubisme’

The art of cubism carries a long and rich legacy and some interesting facts was shared by Mr. Peter Gressmann - Art Critic, Art Collector and founder of Artforumuae while Ms. Chitra Sudhakaran - well known Fine artist and Art Educator explained in detail about the origin and evolution of cubism as a movement in the early 20th century.

Second session of 'Le Cubisme' was hosted by the gallery on 19th July wherein Mr. Yasser AlGargawi, Director of Programs and Partnerships, Ministry of Tolerance, Chairman of Dubai National Theater inaugurated the session in the presence of Ms. Sultana Kazim - eminent artist, Fashion designer and Representative and Coordinator of The Museum of Americas in UAE and other distinguished personalities from the art fraternity.

Virtual Gallery view @ ‘Le Cubisme’
Virtual Gallery view @ ‘Le Cubisme’

As per studies, Cubism considered as the most influential art movement of the 20th century as it is through these creations that the voice of the suppressed was vocalized. Cubism art characterized in geometrical shapes interconnected with the subject portrayed, incorporating strong messages engender curiosity to the onlookers to delve deeper into the artwork and perception of the artist. 

Artworks displayed @ ‘Le Cubisme’
Artworks displayed @ ‘Le Cubisme’

Through 'Le Cubisme', the curator also provided an inspiring platform for artists to learn more on the technicalities of cubism art and to admire its legacy. Well known art critic and founder of artforumuae Mr. Peter Gressmann staged a detailed talk show that encompassed numerous aspects of cubism art and further contributing factors to the prevalence and popularity of this art form. Information on cubism are available through various platforms but when heard directly from a person who has had personal experience, the relevance of each fact is emphasized much more and that magnified the eagerness of the audience to learn more.

Eminent artist Ms. Nada Al Barazi, who has acclaimed several international recognitions, was the special guest of the event "Today I was so excited to see different style of artworks from talented artists. It's Cubism art. In around 1907 two artists living in Paris called Pablo Picasso and Georges Braque developed a revolutionary new style of painting which transformed everyday objects, landscapes, and people into geometric shapes. In 1908 art critic Louis Vauxcelles, saw some landscape paintings by Georges Braque in an exhibition in Paris, and described them as 'bizarreries cubiques' which translates as 'cubist oddities' and the term cubism was coined. Today at Le Cubism exhibition, I saw beautiful paintings done perfectly with all of the elements of Cubist artwork such as geometricity, simultaneity, (multiple views) and passage. Cubism tried to describe, in visual terms, the concept of the fourth dimension. Cubism is a kind of Realism. All the artworks today had the facts about the Cubism painting style, the style is almost all about the geometric, lines, shapes, and cubes that produce a realistic yet abstract style of painting. This style of painting is usually all about neutral colors to emphasize and produce a unique geometric type of artwork or painting. We can easily distinguish if a painting uses the cubism style because of its two-dimensional structure and painting appearance. My warm congratulations to all participant artists and wish you all the best." Says Ms. Nada Al Barazi.

"Since Covid-19 occurred, I started curating virtual exhibitions. To name them : Heal the Earth-Defeat Covid-19, Creation in Isolation-Black and White Art, Mother Nature-World Environment Day, which helped us to open the art community through international channels. I sincerely long to increase the possibility of communication by crossing borders and touching artist's confidence. Back by popular demand, I focused on the Fine Art and Art Movement - CUBISM as our 4th Virtual Art Exhibition Project. It is now a century after the advent of Cubism, and we seem to be undergoing a similar kind of transitional moment in history, with the rise of digital technology and the fragmentation of old orders. I think it is very interesting that so many artists today are addressing this period using the tools of Braque and Picasso, particularly collage, which mashes up and jumbles imagery and objects in a manner similar to the way the Internet flattens and eliminates the boundaries between things. While coming through this thought, ideas lifted up and even challenged in terms of fine art exploration, finally decided with the LE CUBISME - Cubist Virtual Art Show. A wide interpretation of these themed artworks was accepted from artists. This has emerged as a popular exhibit with a strong concept from history of art and movement that focus on the celebration of CUBISTS." Says Jesno Jackson Founder of ART4You gallery and curator of 'Le Cubisme'

Mr. Rengi Cherian, founder of ART4You gallery shared his views on current scenario and their decisions to organize virtual gatherings. "We know that the whole art world has been struggling everyday as more events got cancelled, art studios were closed, and people were experiencing existential crisis. This period will end, but until then we need to keep the ball rolling, exchange ideas, brainstorm, and motivate each other. Thus we gave curatorial events to the artists from all over the world, in the form of "Online Art Fest 2020", which included Virtual Art Exhibitions, Art Talks, Art Lectures, Webinars, Workshops and many more from April 2020 onwards to CONNECT, CREATE together and keep on making. It is fascinating to experience the creations we have seen across all the feeds of our events, which we have shared globally through this FEST. Our journey of doing events virtually through this complex period will continue with a vison to make, share and to open up the art community to engage. At times like this, ART becomes ever more meaningful as we emotionally connect with circumstances that many of us are experiencing and our intention to conduct such virtual gatherings is to combat these trying times."

The digital designing of event's promotional flyers was done incorporating the images of each artwork and artist all the while maintaining the vibrant color tones in line with the color pallet of the artworks with appropriate placement that reflects the strong composition providing the 3D view was indeed a challenging task that was executed beautifully by Jenson Rengi who is the creative designer of 'Le Cubisme'. "During the initial discussion of 'Le Cubisme' the specifications we set for this project were of high standards. So, to meet the specifications that was brought to attention was an interesting challenge for me and I believe that I have managed to execute this task in the best possible way giving equal importance to all the elements." Says Jenson Rengi. It is indeed a challenging task to set artworks in a pleasing manner, especially when it's done on a 3-D platform, and it is true to say that the positioning of artworks in this exhibition was indeed spectacular and every aspect of arrangement was carefully considered and implemented skillfully.

Artworks displayed @ ‘Le Cubisme’
Artworks displayed @ ‘Le Cubisme’

'Le Cubisme' is scheduled to occupy the artsteps platform and we are pleased to provide the opportunity for our savant readers to experience the stunning creations of brilliantly creative minds. Kindly click on the link below to immerse in 'Le Cubisme'

IlTelivisionario2 congratulates ART4You gallery and all participating artists for hosting a wonderful show.

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