'WE CARE FOR YOU' – A MESSAGE TO THE WORLD BY MS. SONAL PUROHIT

(Saju Nair - Dubai) My heart goes out to the families of those healthcare professionals who are tirelessly working in the field to fight this pandemic. It's their support and sacrifice that helps the community fight this virus and that also gives strength and courage to the front-line professionals and all support staff. The world has partially reopened by easing restrictions after a period of complete lock down due to the COVID19 pandemic. We all should understand that the relaxation of these measures to continue business is not because we have eliminated this virus, but restarting of business activities is deemed necessary to hold and revive the economy of every country which has faced a drastic fall due to this pandemic. So, let us take all those precautions required to protect ourselves from being affected and to protect society from further contamination.

Artworks by Mr. Sugat Priyadarshi showcased at ‘Ode to Warriors’
Artworks by Mr. Sugat Priyadarshi showcased at ‘Ode to Warriors’

Even though we have observed drastic slowdown in various segments, one of the sectors that has seen immense growth during this time is the field of creativity. It's very encouraging to witness the wonders produced by artists during this period and it's even more inspiring to understand the way through which they have enhanced their passion and found pieces of their hidden potential through art. Here, in UAE there was a virtual event which went live on 19th June 2020, which has acclaimed enormous appreciations from across the globe for their well derived concept and their extremely high standards in terms of execution.

The founder of TPBAC Mr. Romit Purohit and Curator of the show Ms. Sonal Purohit, Artist Mr. Sugat Priyadarshi and Mr. Sameer Kapoor of SK Productions
The founder of TPBAC Mr. Romit Purohit and Curator of the show Ms. Sonal Purohit, Artist Mr. Sugat Priyadarshi and Mr. Sameer Kapoor of SK Productions

The Paintbrush Art Community (TPBAC) founded by Dr. Romit Purohit has taken an exemplary initiative to express solidarity to the front-line professionals by involving the art community and various eminent personalities from different walks of life in an event filled with celebration and positivity. TPBAC was introduced by Mr. Romit Purohit and his wife Ms. Sonal Purohit under the patronage of eminent veteran Indian artist, Anjini Prakash Laithu. Since the soft launch of this gallery a few months ago, the community has showcased an inspiring acceptance and as a result, 19th of June, 2020 witnessed the magical online gathering which was definitely one of a kind and was also additionally the formal launch of TPBAC.

Artworks by Mr. Sugat Priyadarshi showcased at ‘Ode to Warriors’
Artworks by Mr. Sugat Priyadarshi showcased at ‘Ode to Warriors’

During this health crisis, the service of healthcare professionals is worth more than just a mere praise but instead the entire community is indebted to them for their love, care and courage to render their best of service in the most vulnerable circumstances for the betterment of the community. Being a doctor by himself, Dr. Romit has taken the lead to give life to Cognizance COVID19 'Ode to Warriors' which is a virtual event wherein 30 exclusive artworks dedicated to the frontline warriors was introduced to the community by the artist himself in an online interactive session. The design of 'Ode to Warriors' was derived and executed by an amazing artist, curator and Cofounder of TPBAC, Ms. Sonal Purohit in collaboration with renowned Indian artist, Sugat Priyadarshi. This event, which was the fruit of a month-long effort, was presented to the community in a mesmerizing way by Mr. Sameer Kapoor under the banner of S.K. Productions.

All thirty artworks created and exhibited by Sugat Priyadarshi is wide in range focusing on the major element which is 'Ode to Warriors'. Amazing creative thoughts connecting to superheroes, Silver screen artists and movies has produced magnificent artworks with a comic touch that has indeed gained success in relaying the thoughts and concern of the artist about the frontline warriors to the onlookers effectively. Mr. Sugat Priyadarshi currently serves as Head of Art Division at JSS International school, Dubai. Thirty years of his career as an artist he has acclaimed immense appreciations from the industry and past eleven years Mr. Sugat have indeed inspired a lot of students to enhance their passion and to create some phenomenal artworks at JSS, Dubai. "It is something that I was, maybe, waiting for until the Founders of the paintbrush art community came forward. Since the onset of COVID 19, my creative instincts would lead my hands to portray each aspect of fighting the virus by people through reading newspapers, social media and uproar. It was like, if these warriors can fight, so what can I do? I am the best went it comes to colors and strokes that is a visual appeal. Thus, it happened and the way we showcased in the Solo Art Event that was creative concept from Dr. Romit Purohit and SK Productions did wonders in the tech area." Says the astounding artist Sugat Priyadarshi.

SK Productions under the lead role of Mr. Sameer Kapoor beautifully conceived the concept of artist and founders of TPBAC and has magnified and portrayed this event on a large canvas to the world in its truest and finest form, producing a magical event which materialized into the perfect symbol of gratitude and reverence towards the frontline warriors. "I have been into productions and creativity for a while now. I had to do something different. I had to do something towards this new menace we have, COVID 19. This was the opportunity for me when the founders of the paintbrush art community discussed the idea and concept. Furthermore, their holistic approach to have performances and show case it in a live and story board. Before the event we thought, we will do our bit for the frontliner's as a tribute, but when I saw the analytics with 477 online viewers who sat for 3.2 hours unmoved with overall reach of 9630 likes and 79 shares, trust me, I now feel proud for the resounding success and inspire others." Says the leader of successful production house, Mr. Sameer Kapoor

The event was opened to the virtual world by Mr. Yasser AlGargawi, Director of Programs and Partnership - Ministry of Tolerance, Chairman of Dubai National Theatre and his praise to the government of the United Arab Emirates in implementing timely adequate measures to combat COVID19 was accepted by huge rounds of applause by hundreds of participants who attended this inspiring online gathering. Mr. Gargawi also spoke about the importance of humanity and how UAE has extended support, love and care to people who are residing in UAE irrespective of their nationalities and to several other countries. He also congratulated the artist and TPBAC for conducting an art gathering that is dedicated to the community who are really the true messengers of humanity.

"As the news across the globe poured about COVID 19 like a fire, however, not many in the beginning thought of what doctors, nurses, therapists, municipal workers and students are going through. In fact, fighting it was a demon for everyone. Furthermore, I could see my husband tackle the cases and situations with so much bravery and vigilance. The times when he would visit or talk about it to the cases on phone or when he would assign a case for isolation, at each step, it inspired me that this pandemic is something that not many would or could face the way these frontline warriors faced. Being fearless and undemanding dauntlessness was something to see all the time. That's how the thought of this exhibition arose. Our concept was to converse with society in the simplest format on the importance of the current health crisis and to express our solidarity to front line warriors and also to spread an awareness to the community on the importance of keeping the entire world safe." Say curator of the show Ms. Sonal Purohit

Screen shot from the event
Screen shot from the event

Eminent personalities from Bollywood industry performed live to entertain the crowd while the COVID survivors shared their experience, advice from the front-line warriors themselves was carefully listened to by the hundreds of participants gathered online and thousands who were watching LIVE through ABS news channel. Inspiring personalities from different walks of life from all continents joined this online interactive segment to bestow their support and wishes to the organizers and to share their views on the current situation to the massive online crowd attended.

Event analysis
Event analysis

On behalf of Televisionario2, all our best wishes to Mr. Romit Purohit and Ms. Sonal Purohit, the founders of The Paint Brush Art Community, artist par excellence Mr. Sugat Priyadarshi and creative master brain behind the show Mr. Sameer Kapoor for gifting a magical event that has indeed redefined the format of online exhibitions.

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